Cookie Policy
Last updated: 12 January 2026
This policy describes how we use cookies and similar technologies on finanzascerca.com, and the role of Google Consent Mode v2 in our operation.
1. What cookies are
Cookies are small files stored on your device when you visit a website. They are used to remember information between visits, measure site usage in aggregate and, in some cases, tailor advertising. On this site we also use browser localStorage to remember your consent preferences.
2. Categories we use
Strictly necessary (always on): allow basic features like loading the page and remembering your cookie choice. Functional: remember preferences like the selected language. Analytics: help us understand aggregated usage. Advertising: allow measurement of campaigns and communications. The last three are activated only if you accept them.
3. Google Consent Mode v2
We implement Google Consent Mode v2 in its advanced form. On the first visit, all consent signals (ad_storage, ad_user_data, ad_personalization, analytics_storage and personalization_storage) are initialized as ‘denied’ before any Google tag loads. They are only updated to ‘granted’ when you actively accept that category. If you reject or manage preferences, your choice is pushed to the dataLayer via the cookie_consent_update event and stored in your browser for future visits.
4. Google Ads and GA4
When you accept the advertising category, we load the Google Ads tag (AW-18064110603) so we can measure the effectiveness of our campaigns. If you accept analytics, the consent is passed on to Google Analytics 4 (if active). Without your consent, those signals stay denied and no personalized measurement takes place.
5. Duration
Strictly necessary cookies are session-based or short-lived. Analytics and advertising cookies, when accepted, follow the durations defined by their providers (usually between a few days and 24 months).
6. How to change your preferences
You can reopen the preferences panel at any time from the ‘Cookie preferences’ link in the footer. You may also delete cookies from your browser settings; in that case, the panel will appear again on your next visit.
7. Contact
For any questions about this policy write to contacto@finanzascerca.com. We will update this document whenever we introduce relevant changes.